Revenues generated through the exchange of products or services in return for money.

When and how to apply Sales:

Legally speaking, there is a distinction between movable and immovable property. Always preceding the sale is a concurrence of wills. The owner must declare his intent to sell the item, and the buyer must declare his intent to purchase it. For a transaction to be considered a sale, there must be a transfer of both the item and the money. By analogy, immovable property, such as real estate, requires registration in the land registry. A sale is frequently viewed as an economic transaction, and in this context, the term distribution is used. Distribution is one of the four elements of the marketing mix, i.e. the four factors that are crucial to a product's market success. A well-planned strategy and an efficient sales process are required for a successful sale.

Well-known companies that use this pattern are Zara and Nike.