The Business Model of Nike
Nike designs, markets, and distributes footwear, apparel, equipment and accessories for many kinds of sports and fitness activities. Being one of the world's largest suppliers of athletic footwear and apparel, Nike transformed its business model after it had been criticized for its labor practices in sweatshops in countries such as China or Vietnam. A weak demand in Nike's products due to its damaged image created a shift towards a new model where sustainability and innovation play a key role.

Hard Facts
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SWOT Analysis


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