Consumables are moved from the point of sale to the place of consumption. This leads in a greater lock-in and increased customer retention. When the point of sale is removed from rival products, the customer's sensitivity to price decreases.

When and how to apply Object as Point-Of-Sale:

Object as Point of Sale is another business model pattern that is supported by the expanding possibilities of Internet of Things developments. Here, the point of sale is shifting away from consumer goods sold online.

Applications for simple ordering tools at the Point of Consumption. Interconnectivity necessitates the use of separate devices for the final ordering procedure.

The ordering procedure is facilitated by the proximity of the point of procurement to the point of consumption. If the point of purchase is moved away from competing products, the customer becomes less sensitive to price. This strengthens customer loyalty.

Depending on the number and combination of sensors in the object, with which the customer can place orders, additional information may be used to optimize the offer for the product to be purchased, or to supplement the product to be purchased or additional offers. For instance, through geo-targeted marketing that adapts to the proximity of a device's location. Measuring the use of a device provides information regarding the need for complementary goods. In the case of coffee beans, for instance, these can serve as cleaning rods for the coffee machine. Placing appropriate offers at the right time at the right time significantly increases sales potential, which can also be used for cooperation with third parties.

Well-known companies that use this pattern are Tesla and Amazon.