The Business Model of Tesla

Tesla Motors designs, manufactures and sells electric cars with best in class performance regarding acceleration and safety combined with appealing design. Tesla made electric vehicles an object of desire. Tesla also markets electric powertrain components, including lithium-ion battery packs to other car makers including Daimler and Toyota. Tesla began production of the Roadster, the company's first automobile, in 2009. Tesla Model S sedan was introduced in 2012, Tesla Model X SUV in 2015, Tesla Model 3 sedan in 2017, and Tesla Model Y crossover in 2020. Tesla sold the most battery electric and plug-in electric vehicles in 2020, accounting for 16% of the plug-in market (which includes plug-in hybrids) and 23% of the battery-electric (pure electric) market. The company develops and installs photovoltaic systems in the United States through its subsidiary Tesla Energy. Tesla Energy is also a leading global supplier of battery energy storage systems, with plans to install 3 gigawatt-hours (GWh) by 2020. The Tesla Model 3 is the best-selling plug-in electric car of all time and will become the first electric vehicle to sell one million units globally in June 2021.