Do you rely on one channel only? What about expanding into others? Be they online, direct, indirect, partnering,...

When and how to apply Multi-Channel:

Multi-Channel Retailing:

Multichannel retailing is a business strategy that makes a company's products available wherever a customer desires to purchase them, both online and offline.

Brands with a multichannel selling strategy may sell their products on their own ecommerce website, on marketplaces such as Etsy, in physical stores, and via mobile applications. Each channel is capable of handling purchases.

In other words, multichannel combines the customer experience and gives customers the option to interact via their preferred channel. Retailers do not lose out on sales that occur on websites other than their own.

Multi-Channel Marketing:

Multi-channel marketing is a strategy that allows customers to purchase your products through a variety of channels, including in-store, online, magazines, mail-in orders, phone orders, and others.

Customers are generally channel-agnostic today. This indicates that they are prepared to interact with brands regardless of the devices or platforms they are using at the time. They can check their email on their mobile device, shop on their desktop, and redeem social media coupons in-store. They want access to brands via a variety of channels, and brands that are unable to meet their impromptu needs will be overlooked. Integrated marketing is rapidly becoming an integral component of all marketing strategies.

Well-known companies that use this pattern are AIDA and Forbes.