Can you help to create positive emotions on the side of your customer? For instance, luxury offerings provide customers a feeling of being well-treated, donations make you feel generous and supportive. Think about positive emotions that could be related to your product.

When and how to apply Emotions (Image):

Everything from your icon, design, and user experience can be optimized through emotional branding to establish loyalty among your users. Consumers can have highly emotional reactions not just to big brands like Apple, but even to smaller companies

Emotional branding is the process of forming a relationship between a consumer and a product or brand by provoking their emotions. Marketers achieve this by creating content that appeals to the consumer’s emotional state, ego, needs, and aspirations.

Using neuroscience techniques in tandem with branding and marketing strategies produces quite compelling outcomes. Targeting consumers with more effective advertisements will allow you to engage your audience more effectively.

When you engage your audience, you develop a relationship with them, resulting in a significant increase in customer lifetime value. Your budget (or accountant) will also be appreciative. This is due to the fact that you will spend much less while simultaneously fostering customer loyalty, which will have a phenomenal effect on your ROI.

Why is it essential to implement this strategy? Because 90% of purchasing decisions are subconscious, but 89% of consumers feel no personal connection to the brands they purchase. This means you have a tremendous opportunity to differentiate your business from the competition by establishing an emotional connection.

Well-known companies that use this pattern are Wonderbly and Refurbed.