The Business Model of Wonderbly

Wonderbly is a London-based start-up combining the power of stories with the power of technology to create magical, personalised children's books. Their stories aim to make children around the world more curious, smarter and happier. The company, then called Lost My Name, was founded in 2012 by friends Asi Sharabi, David Cadji-Newby, Tal Oron and Pedro Serapicos. In 2014, they sought funding of £100,000 on the TV show Dragon's Den, the UK version of the Lion's Den. They received the capital they needed and also achieved the best equity deal in the history of "Dragons' Den". Meanwhile, Wonderbly is known for beautiful illustrations, funny stories and elaborate personalisation. Over two million books have now been sold worldwide.