People do not like to learn something new. Keep that in mind when designing prodcuts or services. If your product is easy to understand and easy to use, people will start using it quicker. In many cases simplicity is key to a great user experience.

When and how to apply Ease of Use:

Ease of use is a basic concept that describes how easily users can use a product. Design teams establish project-specific metrics—such as, "Users must be able to tap Find within three seconds of accessing the interface"—and strive to optimize usability while providing maximum functionality and adhering to business constraints.

Designs that are user-friendly are those that are so familiar that they are intuitive. It is best to begin with user research in order to comprehend your users and the contexts in which they will encounter and use your design. When your research enables you to gain user empathy through contextual interviews, observations, etc., you can understand what "ease of use" means to them. Then, you will be able to determine how to map the most appropriate functions to their requirements. First, you must consider the objectives of your users:

• Overall objectives – What your users want to achieve in the long run, such as lower blood pressure.

• Completion goals – What they expect to have occurred as a result of using your product, such as a reduction in blood pressure.

• Behavioral objectives – What they would do to achieve the objective without your product – for example, manually record their daily salt intake.

Well-known companies that use this pattern are Calendly and GoStudent.