How can you increase the convenience for your customers? Consider Amazon: the value proposition is all about convenience, being able to browse millions of products, ordering them easily from the comfort of your home, having them delivered to your door, and even having them pick up again in case you don't like them.

When and how to apply Convenience:

The past year has presented numerous obstacles for small businesses, with the COVID-19 pandemic and accelerated digital changes being two of the most significant. Companies that wish to continue surviving (or possibly thriving) must continue to adapt to current consumer preferences, such as enhancing convenience.

According to new research from the digital strategy and marketing firm Avionos, convenience is now the primary reason consumers shop at both large and small local retailers. Avionos discovered that contemporary U.S. consumers feel "overwhelmed by digital communications from brands," but that simplicity and convenience cut through the noise. This suggests that small businesses must support customers and remove as many obstacles as possible to shopping with them.

Examples are:

1. Curbside pickup

2. Easy-to-access customer service

3. Fast or free shipping

4. Online appointments and reservations

5. Simple online and mobile purchasing

Well-known companies that use this pattern are Bumble and Peloton.