The Business Model of Peloton

Peloton is a US-based company in the sports and leisure industry. The mission of Peloton's founders is to combine technology and design to enable members to take their workouts to the next level, anytime, anywhere. The company sells fitness equipment and matching subscriptions as well as accessories and apparel. Peloton currently offers two spinning bikes and one treadmill. These products can be purchased individually or with additional equipment such as dumbbells or shoes. A subscription is required to use the equipment. Training videos are offered together with experienced trainers, which are streamed live or on-demand.

2012

Founded

8.662

Employees

New York City, NY

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Peloton is structured.

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Business Model Patterns

The business model patterns of Peloton help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Peloton is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Peloton special?

This section is all about the secret sauce of the business model of Peloton. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!