Customers operate as both designers and consumers in the User Design business model. By designing items that others will eventually purchase, they contribute to their own product development process. Thus, the company supports its customers in their undertakings and benefits from their creativity, while customers benefit by realizing their entrepreneurial ideas without having to create any infrastructure. Typically, an online platform gives clients with the essential tools to assist them in designing and marketing their products, including product design software, production services, and an online store to sell the product. The company earns a predetermined charge for each item sold, which is often based on realized returns. The primary advantage of User Design is that a business is not required to engage in product development as long as it is successful in assisting customers in unleashing their creativity.

When and how to apply User Design:

User design is particularly promising in businesses with relatively simple items that appeal to buyers due to their aesthetics. The pattern contributes to the concept of social communities, in which people are increasingly seeking interaction: they want to contribute to the generation of ideas as well as comment on and expand on others' existing ideas and solutions. By incorporating User Design, you will gain access to new and inventive concepts. Additionally, the pattern will assist you in developing a community of engaged and interested customers around your products and solutions, which will significantly benefit your company's brand.
Well-known companies that use this pattern are Xiaomi and Behance.