A supermarket business model is one in which a corporation provides a diverse range of readily available products and accessories under one roof. The deliberately broad choice of products supplied satisfies the majority of customers' desires and generates significant demand. Prices are typically kept cheap to attract customers, while economies of scope result in efficiency and product diversification benefits for the business. Supermarkets are popular because customers want to purchase everything they desire or require under one roof.

When and how to apply Supermarket:

 This pattern is applicable to any circumstance in which economies of size and scope are relevant. The supermarket model is diametrically opposite to boutiques, which specialize in unique products.
Well-known companies that use this pattern are Ikea and Amazon Retail.