Blog
Jan 25, 2023
Influencer Business Model: How Does It Work?
Influencers are currently the backbone of the creator economy. They are responsible for driving virality and generating trends. However, many individuals are unaware of how they actually work and make money. Many even question the viability of a career as an influencer.
Dec 21, 2022
10 Steps How to Start an Online Store
The e-commerce industry is thriving, and there are numerous opportunities to sell online. It all begins with an online store, whether you are creating your own products or want to make money through dropshipping. Due to the relatively low barrier to entry, going online is one of the best ways to launch your first business. Anyone can create an online store, and little capital is required to begin selling. Follow this detailed guide if you wish to enter the eCommerce industry. We detail the steps necessary to establish a store and begin selling.
Dec 14, 2022
Discord: How Does The Company Make Money?
Discord is a free chat application that allows users to communicate via text, voice chat, and video calls. This communication occurs via "servers," which facilitate the organization of communities. Users create servers to which they can connect and which draw an audience.
Oct 08, 2022
An Overview of the Business Model of the Furniture Giant IKEA
IKEA is the largest retailer of home furnishings in the world, selling flat-pack furniture and other home accessories in retail stores located around the globe. While shopping, customers view the furniture in tastefully and accurately designed rooms. Customers may take home modular kits of the selected products for assembly. In 2021, IKEA owns and operates 466 stores in more than 60 countries.
Oct 21, 2022
What is the business model of the successful app TikTok?
TikTok is a popular social media application that enables users to create, view, and share 60-second video shots on their mobile devices. The app's addictive nature and high level of engagement are attributed to its personalized feeds of humorous short films complemented by music and sound effects. Both amateurs and professionals can enhance their videos using effects such as filters, background music, and stickers. They can collaborate on content and make split-screen duet videos regardless of their geographical distance.
Nov 10, 2022
How to use Paid Media for your small Business
Paid media is an integral component of the majority of small business marketing strategies. It is so effective because it allows you to target your exact audience and reach them immediately. While SEO and organic content marketing take time to yield results, paid media is immediate.
Nov 24, 2022
OpenSea Business Model Explained
Paid media is an integral component of the majority of small business marketing strategies. It is so effective because it allows you to target your exact audience and reach them immediately. While SEO and organic content marketing take time to yield results, paid media is immediate.
Oct 28, 2022
An Overview of the Business Model of the Wuppertal Company Thermomix by Vorwerk
The Thermomix is a 12-function food processor by Vorwerk. The first half of the term "Thermo-" refers to the food processor's cooking function. Thermomix is a trademark of the international firm Vorwerk, headquartered in Wuppertal. Not only can the equipment chop and combine, but it can also prepare and sauté a range of cuisines. The Thermomix's most recent model, the "TM6," became available in 2019, but the original kitchen appliance was introduced in 1961. Vorwerk was founded 1883.
Oct 06, 2022
How Bumble Became a Billion Dollar Dating Platform - Business Model Analysis
Bumble, headquartered in Austin, Texas, is a networking app that enables users to build meaningful relationships with one another. These can be significant romantic relationships, friendships, or even professional ties. Bumble users can sign up using their phone number or Facebook profile and can seek for love matches or buddies in "BFF mode." The program proposes other profiles based on the user's location, which might be liked. When two profiles match, a match is created. Only female users can initiate contact with matched male users in heterosexual matches, however both users can initiate contact in same-sex matches.
Oct 05, 2022
The Strengths of Instacart - How Did it Become a Billion Dollar Company?
Instacart provides a grocery delivery service where customers can order the products by using their phone or the website and have them delivered shortly afterwards. Customers can select over 300.000 items from several local stores such as Whole Foods, Safeway or Costco and mix items from different stores into one order. Instacart is based on a crowdsourced, marketplace model with users being connected to personal shoppers who shop the ordered items and deliver them to the customers.
Oct 02, 2022
The Rise of OnlyFans
OnlyFans has swiftly grown to become one of the most popular internet places. This renowned subscription-based platform has exploded in popularity in the last year, and it might be on its way to becoming a billion-dollar company.
Sep 29, 2022
A SWOT Analysis about the Unique Company OnlyFans
OnlyFans is an online platform, app and content subscription service. It was founded in London in 2016 by British tech entrepreneur and investor Timothy Stokely. OnlyFans is a platform where content creators can provide exclusive content for which their target audience can pay premium prices. A paywall allows creators to protect or block their content, fans can access this content for a monthly fee or a one-off amount.
Apr 15, 2022
Why, How, What - The Golden Circle as a Leadership Tool
With the three simple questions "Why? How? What?", Simon Sinek has left a lasting mark on our thinking about leadership. In his book "Start with Why," he describes how successful organizations start with the "why," then answer the "how," and only then address the "what.
Apr 29, 2022
Jobs-to-be-done (JTBD) - A new look at customer needs.
Jobs-to-be-done (JTBD) is one of the most important customer-centric tools and innovation methods. The pioneers of the jobs-to-be-done framework are the American innovation consultant Anthony W. Ulwick and Harvard professor Clayton M. Christensen.
Mar 16, 2022
The Business Model Patterns behind ThePower Business School
With its teaching practices, ThePower Business School (before ThePower MBA) stands for a conscious break with traditional management education and thus aims to revolutionise the education industry. For example, people with top positions in companies such as Netflix, Tesla or YouTube report on their own practical experiences as well as the most groundbreaking business theories and concepts of the day in 15-minute videos. Every day, new so-called "bite-sized" units are made available together with other digital and analogue materials. In principle, four different programmes are available, accessible to all groups of people - with or without experience in economics.
Apr 01, 2022
Value Proposition Canvas - Developing your value proposition
With the Value Proposition Canvas (VPC) you work systematically on your value proposition. The VPC is an extension of the Business Model Canvas and one of the central customer-centric tools.
Feb 20, 2022
A SWOT Analysis of the Furniture Giant: What are the Strengths of IKEA
IKEA is the world's leading home products retailer. Selling flat pack furnitures and further home accessoires in retail stores around the globe. While shopping, customers see the furniture in stylish and accurately designed rooms. The selected products can be taken home in modular kits to be assembled by the customers. As of June 2015, IKEA owns and operates 353 stores in 46 countries.
Feb 11, 2022
An Excerpt From The Car Manufacturer's Business Model Canvas: Tesla
Tesla Motors designs, manufactures and sells electric cars with best in class performance regarding acceleration and safety combined with appealing design. Tesla made electric vehicles an object of desire. Tesla also markets electric powertrain components, including lithium-ion battery packs to other car makers including Daimler and Toyota. Tesla began production of the Roadster, the company's first automobile, in 2009.
Jan 28, 2022
The Business Model Behind Bitpanda: The First Austrian Unicorn
Bitpanda is an Austrian company with headquarters in Vienna. Via Bitpanda's trading platform, cryptocurrencies, commodities, securities and ETFs can be traded via a mobile app. With a valuation of over four billion US dollars, Bitpanda 2021 was the first Unicorn from Austria. Bitpanda had almost 2.7 million customers and nearly 500 employees in 2021. The goal is to make investing accessible to all. Since then, the company has been working hard to redefine the concept of investing by developing simple and user-friendly financial products for everyone. Stocks, cryptocurrencies or precious metals - you can invest on the intuitive platform from €1.
Jan 07, 2022
The Business Model Pattern Behind the Shared Economy? Pay per Use!
A subscription business model generates revenue by charging customers a recurring fee at regular intervals. Instead of the one time transaction, you are building a long term relationship and more sustainable revenue stream. In the past ten years the subscription business model has seen tremendous growth.
Dec 10, 2021
Is the Open-Source Business Model the Future of Software?
Open-source is an example of a business model transcending how a company operates into an ideological philosophy. Advocates praise the business model because it offers transparency desperately needed in the tech sector and utilizes a community-based approach to software development.
Nov 26, 2021
How to Execute a Freemium Business Model
The rise of SaaS and mobile apps has created a relatively new business model known as freemium, a term that cleverly combines the words ‘free’ and ‘premium’ to perfectly describe the model. Freemium was coined in 2006 by Silicon Valley venture capitalist Fred Wilson and is commonly used by technology companies.
Nov 19, 2021
Navigating the Different Types of eCommerce Business Models
Online business has existed long before the internet, or even personal computers were widely available to the public. Over the last 40 years, online business has evolved from the early dial-up connected marketplaces like CompuServe and the Boston Computer Exchange to massive corporations dominating modern retail commerce.
Nov 12, 2021
Is A Subscription Business Model in Your Future?
A subscription business model generates revenue by charging customers a recurring fee at regular intervals. Instead of the one time transaction, you are building a long term relationship and more sustainable revenue stream. In the past ten years the subscription business model has seen tremendous growth.
Oct 29, 2021
150+ Business Model Examples from Circular Economy to the Metaverse
The first step in starting a business is understanding what model offers the maximum opportunity for profit with the least overhead that serves your target market. In this post, we will thoroughly discuss the elements of a business model, different model patterns, and some real-world examples to connect the concepts with companies.
Oct 29, 2021
108 Business Model Patterns That Will Help Your Business
Despite this, the world's most successful businesses compete on better business models. These business models are based on patterns, which are repeatable combinations of various business model building pieces that are used to reinforce an organization's overall business model. This is the secret recipe for their success.
Oct 25, 2021
Three Business Model Patterns Used by Amazon
Along the way, Amazon has inspired and shaped the rest of the retail sector, while revolutionising attitudes to online business and transforming the way people shop.
Oct 24, 2021
Four Action Oriented Insights of Google’s Business Model
Google’s growth and success can be attributed to its capability to operate at an exceptional velocity. Employees think quickly and execute their ideas very fast. Always thinking about the next steps, they are bringing the company ahead of competitors. Employees do not get the chance to become complacent in their comfort zones. Striving for continuous development and thinking like an entrepreneur is the way to go.
Oct 23, 2021
Entrepreneur lessons of the AirBnB Business Model
The entrepreneur lesson can be learned from the origins of Airbnb. Two of the co-founders were not able to pay their rent living in the expensive city of San Francisco. The idea of how to bring in some money focused on renting out some air matresses and let people sleep on them.
Oct 22, 2021
How to Create a SWOT Analysis
SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Internal elements such as your personnel, intellectual property, marketing strategy, and location are examples of strengths and disadvantages. Opportunities and risks, on the other hand, are typically external factors such as market volatility, competition, raw material pricing, and consumer trends.
Oct 15, 2021
Business Model Canvas Compact - Structure, Explanation and Examples
The Business Model Canvas is a framework for visualizing and structuring business models. The framework was developed by the Swiss Alexander Osterwalder and the Belgian Yves Pigneur and published in 2008 in the book Business Model Generation. Since then, it has become very popular for strategic planning and development of business models. In this article, we explain how to use the Business Model Canvas to analyze and develop your business model.
Oct 01, 2021
Business Model Innovation Methods to Remain Competitive
Innovation is an essential aspect of generating a profitable product or service in today's economy. The most successful companies provide new solutions that set them apart from competitors in their industry. While groundbreaking ideas are critical components of new business models, companies can also develop operational systems that add value proposition to consumers.