A Solution Provider consolidates all products and services in a specific domain into a single source. It typically offers customized service agreements and consulting services in addition to all necessary supplies and spare parts. The objective is to provide customers with an all-inclusive package that addresses their tasks and concerns in a particular area. Customers can focus entirely on their core business, which frequently results in increased performance. The model is particularly well-suited for customers seeking to outsource an entire area of expertise, such as web services to an Internet Service Provider or international delivery tasks to a transportation company. A significant advantage for a Solution Provider is the opportunity to develop ever-closer relationships with customers. A Solution Provider company and its products and services frequently serve as a single point of contact for customers, providing them with specialized information or training that improves efficiency and performance. By transforming into a full-service Solution Provider, a business can increase revenue by expanding its range of services. Customer insights can be used to improve the products and services offered.

When and how to apply Solution Provider:

If your customers believe that your products and services are expandable and should be, you might consider becoming a Solution Provider. A common application of this principle is in the domain of after-sales services. After-sales services have surpassed new installations in importance and profitability in several areas, such as the elevator industry. Another lucrative application area is merging diverse supplier products for your consumers.
Well-known companies that use this pattern are SugarSync and SolarCity.