Are you currently selling services? Then one of the biggest challenges lies in the fact that your offering is intangible. Clients must first trust that your work will produce the result that they need. By selling your service as a product you give your service a clearly defined scope, you assign a time period and give it a price tag. This will make it easier for your clients to buy. Example: a lawyer does not charge a fee per hour, but offers legal advice for founding a company at a flat rate of € 4000.

When and how to apply Service as Product:

Customer Service performs the service product, which is a sellable service (for example, inspection of your car). You can process these service tasks using the sales order and service order. Service as a product encompasses a vast array of intangible products that customers value and purchase in the market. Service companies and non-service companies, such as manufacturers and technology companies, sell service products.

Well-known companies that use this pattern are Grammarly and Tencent.