Direct Selling is a business model in which a manufacturer or service provider sells their products directly to consumers rather than through an intermediary channel such as retail outlets. As a result, the company is able to eliminate retail profit margins and other expenses. The customer can benefit from the savings. Additionally, the pattern enables a more personalized sales experience for customers and enables the company to better understand their needs, resulting in new product and service improvements. Additionally, direct selling enables the company to maintain a more precise control over sales data and a safe and consistent distribution model. For their part, customers benefit from the distinct advantage of receiving more prompt service from the company, which is critical when the products in question require extensive explanations.

 When and how to apply Direct Selling:

 Direct Selling is widely established. Cut out the middlemen and interact directly with your customers. Precise control of the entire sales process serves a dual purpose: first, you can keep tabs on your customers and track their changing needs and second you can optimize the internal coordination of sales with marketing, production, and other functions. Ikea and Zara are two well-known companies that adopt this pattern.