Customization is the process of modifying a product or service to meet the preferences or needs of a person or an organization. When we adapt anything for a specific goal, we can also use the phrase. To put it another way, we can use it to focus on customers or functions. One size doesn't fit all. Have you thought about providing the opportunity to your customers of tailoring products to their particular needs? Research has shown that customers are willing to pay more for their own unique products. Customization elevates customer loyalty and engagement.

When and how to apply Customization:

Customization enables users to make choices and set preferences within a system, with the goal of granting users greater control over their user experience. Customization enables users to select their preferred content, layout, functionality, or design. However, customization tools necessitate user effort and input; as a result, they must be designed in a way that encourages and encourages usage and rewards the user adequately for their effort.

1. Show users that customization is available

2. Make customization easy to use

3. Consider layering the customization features

4. Do it for a reason

5. Don’t rely on customization

6. Gently encourage customization

7. Allow users to change previous selections

Well-known companies that use this pattern are Adverty and Lego.