The company's focus in the Affiliation business model is on assisting other parties in marketing products in order to gain from successful transactions. This provides the business with access to a diverse consumer base without the need for additional sales and marketing activities. Affiliates typically operate on a pay-per-sale or pay-per-display basis and are frequently online. A website publisher, for example, may operate as an affiliate by putting banner advertisements from another company on its website in exchange for a commission on 'clicks' or "impressions."
Affiliation has become a critical component of the income strategy. Numerous popular blogs, forums, pricing comparison sites, and product and service directories are significantly reliant on commissions, if not entirely on on them.

When and how to apply Affiliation:

This pattern requires a robust ecosystem and devoted clients. Affiliation is effective because it often results in a win-win situation for all parties. Merchants can generate traffic to their establishment and pay fees only when their efforts result in actual sales. Simultaneously, shoppers and other merchants who divert the traffic are encouraged by cash incentives. Select Affiliation if you are certain of the types of clients you wish to attract. This is a good choice if you are unable to afford a direct sales crew.