The Business Model of Wise

As of August 2, 2026

Wise is a global financial technology company founded in 2011 as TransferWise and rebranded as Wise in 2021. It provides the Wise Account for individuals, Wise Business for small and medium-sized businesses, and Wise Platform for banks, financial institutions and enterprises.

The company operates infrastructure for moving and managing money internationally, including currency conversion, cross-border payments, multi-currency balances and card services. Its ultimate parent, Wise Group plc, has its principal executive office in London.

2011

Founded

8.805

Employees

London, GBR

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Wise is structured.

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Business Model Patterns

The business model patterns of Wise help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Wise is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Wise special?

This section is all about the secret sauce of the business model of Wise. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!