The Business Model of Toss (Viva Republica)

As of August 12, 2026

Viva Republica Co., Ltd. is a South Korean financial-technology company founded on April 23, 2013. It operates Toss, a digital financial-services platform offering services including money transfers, personal financial management, loans, credit management, investing, insurance-related services, and payments.

The company is headquartered in Seoul and is the parent company of several Toss-branded affiliates, including Toss Securities, Toss Payments, Toss Insurance, Toss CX, Toss Place, Toss Mobile, and Toss Income.

Toss (Viva Republica) Business Model
2013
Founded
2000
Employees
Seoul, KOR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Toss (Viva Republica) is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Toss (Viva Republica) help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Related Business Models

This section shows, on a mathematical basis, which companies are using a related business model structure like Toss (Viva Republica). By clicking the company logo you come directly to the linked business model analysis.
BMI BMI

SWOT Analysis

The SWOT Analysis of Toss (Viva Republica) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Toss (Viva Republica) special?

This section is all about the secret sauce of the business model of Toss (Viva Republica). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Toss (Viva Republica). Which kind of marketing Toss (Viva Republica) is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon