The Business Model of Udemy

Udemy is a web-based learning platform and marketplace for Massive Open Online Courses (MOOC). It offers learners access to a variety of online courses depending upon their interest with topics spanning from programming to cartoon drawing. It distinguishes itself from other MOOC programs such as Coursera or FutureLearn by providing a platform for experts of any kind to create courses, promote them, and earn money by doing so. As of September 2015, Udemy boasts of serving over 8 million students taking more than 32,000 courses taught by more than 18,000 instructors.

Udemy Business Model
2011
Founded
1.238
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Udemy is structured.
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Business Model Patterns

The business model patterns of Udemy help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Udemy is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Udemy special?

This section is all about the secret sauce of the business model of Udemy. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Udemy. Which kind of marketing Udemy is doing?
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