The Business Model of Trade Republic

Trade Republic Bank GmbH, TR for short, is a German online broker that was founded in Munich in 2015. The company is counted among the neo-brokers, i.e. online brokers that are characterised by low fees, fast trading and simple digital operation, mostly via smartphone using a trading app. Trade Republic allows its users to trade stocks, ETFs, derivatives and cryptocurrencies through an app and a browser application. The company advertises €1 order fees, no custody fees, 10,000 stocks and ETFs and €100,000 deposit protection. Since October 2022, partial shares can also be traded. Trade Republic receives a rebate (PFOF) from the transactions carried out with the partners LS Exchange, HSBC, Citibank and SG. Crypto trading has also been offered in Austria since November 2022. Trade Republic is a securities trading bank licensed in Germany and supervised by the Bundesbank and BaFin. The company operates in 17 European countries and manages assets of more than €6 billion.

Trade Republic Business Model
2015
Founded
700
Employees
Berlin, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Trade Republic is structured.
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Business Model Patterns

The business model patterns of Trade Republic help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Trade Republic is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Trade Republic special?

This section is all about the secret sauce of the business model of Trade Republic. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Trade Republic. Which kind of marketing Trade Republic is doing?
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