The Business Model of Spotify

Spotify is a Swedish audio streaming and media services company created by Daniel Ek and Martin Lorentzon on 23 April 2006. As of June 2021, it is one of the world's largest music streaming services, with over 365 million monthly active users, including 165 million paid members. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts (via a Luxembourg-based holding company, Spotify Technology S.A.). Spotify provides digital copyright-restricted recorded music and podcasts from record labels and media firms, including over 70 million songs. As a freemium service, basic functions such as offline listening and limited control are available for a fee, while further features such as commercial-free listening and offline listening are available via paid subscriptions. Users can do artist, album, or genre searches and build, update, and share playlists.

Spotify Business Model
2006
Founded
6.617
Employees
Stockholm, SWE
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Spotify is structured.
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Business Model Patterns

The business model patterns of Spotify help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Spotify is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Spotify special?

This section is all about the secret sauce of the business model of Spotify. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Spotify. Which kind of marketing Spotify is doing?
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