The Business Model of SAP

The focus of activity is the development of software to manage all of a company's business processes, including accounting, controlling, sales, purchasing, production, warehousing, transportation, and human resources. SAP used to be linked with the company's old flagship software product. SAP had around 102,430 employees worldwide by the end of 2020, with approximately 29,580 engaged in research and software development. In 2020, SAP made 27.34 billion euros in revenue. The SAP Service Marketplace is a collection of Internet-facing technologies that primarily manage SAP product support (often under a software maintenance or rental agreement) and a variety of other customer services. Using the Solution Manager, numerous support processes, particularly in upgrade and transport management, are mapped. 

SAP Business Model
1972
Founded
107.415
Employees
San Francisco, CA
Walldorf, DE

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of SAP is structured.
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Business Model Patterns

The business model patterns of SAP help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of SAP is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes SAP special?

This section is all about the secret sauce of the business model of SAP. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of SAP. Which kind of marketing SAP is doing?
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