The Business Model of Ryanair
Ryanair is an Irish low-cost airline headquartered in Dublin which was established in 1985 by the Ryan family with one plane flying once a day carrying passengers between Waterford in the south- east of Ireland to Gatwick airport in London. The expansion occurred cured rapidly and the rise of Ryanair as a successful short-haul budget airline was in particular promoted by the deregulation of the airline industry in Europe in 1997 which strengthened the company's competitiveness compared to existing traditional airlines.
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