The Business Model of ROLLER GmbH & Co. KG

As of July 3, 2026

ROLLER GmbH & Co. KG is a German furniture retailer headquartered in Gelsenkirchen, Germany. The company operates an omnichannel business model that combines an online shop with more than 100 physical furniture stores across Germany.

The company states that it was founded in 1969 and offers furniture, kitchens, home textiles, decoration, and renovation products. Its official imprint lists the operating entity as ROLLER GmbH & Co. KG at Willy-Brandt-Allee 72, 45891 Gelsenkirchen.

1969
Founded
4.000
Employees
Gelsenkirchen, DEU
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of ROLLER GmbH & Co. KG is structured.
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Business Model Patterns

The business model patterns of ROLLER GmbH & Co. KG help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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Related Business Models

This section shows, on a mathematical basis, which companies are using a related business model structure like ROLLER GmbH & Co. KG. By clicking the company logo you come directly to the linked business model analysis.
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SWOT Analysis

The SWOT Analysis of ROLLER GmbH & Co. KG is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes ROLLER GmbH & Co. KG special?

This section is all about the secret sauce of the business model of ROLLER GmbH & Co. KG. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of ROLLER GmbH & Co. KG. Which kind of marketing ROLLER GmbH & Co. KG is doing?
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