The Business Model of Refinery29
Refinery29 is a lifestyle platform connecting visitors and subscribers with content, commerce, and community for a more stylish life. Refinery29 started as an local online guide to New York's hip and independent retailers and turned to a next generation fashion media platform over the last years. The offer includes news, entertainment, support to cultivate the customer's entire shopping funnel and a place where readers are invited to read, chat, shop, and share.

Hard Facts
Business Model Canvas


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SWOT Analysis


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