The Business Model of Public Holdings, Inc.

As of August 12, 2026

Public Holdings, Inc. is a New York-based financial services company founded in 2019 by Jannick Malling and Leif Abraham. It operates Public, a mobile and web investing platform that offers access to stocks, ETFs, options, bonds, U.S. Treasuries, cryptocurrencies, cash accounts, and individual retirement accounts.

Brokerage services for U.S.-listed registered securities on the platform are provided by its affiliated broker-dealer, Open to the Public Investing, Inc., a FINRA/SIPC member. Public Advisors LLC, another affiliate, provides certain investment advisory services.

Public Holdings, Inc. Business Model
2019
Founded
850
Employees
New York, NY
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Public Holdings, Inc. is structured.
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Business Model Patterns

The business model patterns of Public Holdings, Inc. help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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Related Business Models

This section shows, on a mathematical basis, which companies are using a related business model structure like Public Holdings, Inc.. By clicking the company logo you come directly to the linked business model analysis.
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SWOT Analysis

The SWOT Analysis of Public Holdings, Inc. is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Public Holdings, Inc. special?

This section is all about the secret sauce of the business model of Public Holdings, Inc.. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Public Holdings, Inc.. Which kind of marketing Public Holdings, Inc. is doing?
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