The Business Model of Nespresso

Nespresso is an autonomous unit of the Nestlé Group, and operates in about 62 countries. The Nespresso ecosystem consists of three key parts: 1) The Nespresso machine, developed by 7 different partners, 2) the capsules, sold exclusively by Nespresso, and 3) the services, provided by its over 700 boutiques (2018) where coffee specialists offer support to Nespresso’s customer base. As of 2012, this concept (machine, capsule, service) was subject to 1,700 patents. It offers customers individual portions of great coffee which is available in a wide variety of flavors to cater to each individual’s choice.

1986

Founded

13.500

Employees

Lausanne, CHE

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Nespresso is structured.

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Business Model Patterns

The business model patterns of Nespresso help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Nespresso is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Nespresso special?

This section is all about the secret sauce of the business model of Nespresso. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!