The Business Model of Natural Cycles

Unverified business model analysis This analysis was generated by AI and has not yet been reviewed by our editorial team. Information may be inaccurate or incomplete.

As of August 26, 2026

Natural Cycles is a women’s-health company founded in 2013 by Dr. Elina Berglund Scherwitzl and Raoul Scherwitzl. Its app uses users’ body-temperature and cycle data to provide fertility-status information for hormone-free birth control, pregnancy planning, pregnancy tracking, postpartum support, and perimenopause support.

The company states that Natural Cycles is FDA-cleared and CE-marked as birth control. Its European operating entity, NaturalCycles Nordic AB, is registered in Stockholm, Sweden; the company also identifies operations in Geneva and New York.

2013

Founded

150

Employees

Stockholm, SWE

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Natural Cycles is structured.

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Business Model Patterns

The business model patterns of Natural Cycles help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Natural Cycles is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Natural Cycles special?

This section is all about the secret sauce of the business model of Natural Cycles. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!