The Business Model of Monocle

Monocle is a media brand offering content on global affairs, business, culture, design and other topics through print (magazine), a round-the-clock radio station called Monocle 24, and its website. It is a new breed of media company, designed around a special image for a sophisticated, niche customer segment. It successfully uses its image and access to global customers to sell media content and goods fitting its image through the various channels.