The Business Model of Monocle
Monocle is a media brand offering content on global affairs, business, culture, design and other topics through print (magazine), a round-the-clock radio station called Monocle 24, and its website. It is a new breed of media company, designed around a special image for a sophisticated, niche customer segment. It successfully uses its image and access to global customers to sell media content and goods fitting its image through the various channels.

Hard Facts
Business Model Canvas


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SWOT Analysis


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