The Business Model of meelo care UG (haftungsbeschränkt)

meelo care UG (haftungsbeschränkt) is a Hamburg-based German company developing meelo, a digital memory ecosystem for people living with dementia, relatives, and care professionals. Its offering combines a physical memory box with an app and personalized content such as stories, music, photos, and voice recordings.

The system is designed to let users activate familiar personal content through tangible memory discs rather than touchscreen navigation, with the stated aim of supporting orientation, connection, and everyday care. The company was founded in 2026 by Elodie Keller, Divya Tyagi, and Magdalena Moser.