The Business Model of Immocation

Immocation is an educational platform for acquiring wealth through real estate. The company was founded in 2016 in Munich, Germany and its purpose is to financially educate their users on how to earn a passive income from investing in real estate. The product consists of educational videos, tools and community. The idea of the founders was to build a platform where people can educate themselves without having to need some kind of personal advisor. They sell different packages of informations that are necessary before entering the real estate business. The company can be regarded as a 360º coaching for acquiring, renting, managing and selling real estate. Immocation has a relatively large following on all relevant social media platforms - that’s also where they market most of their products. Consequently the company build a strong community over the years, that is very committed to helping one another and improve by following the same goal.

Immocation Business Model
2016
Founded
23
Employees
Munich, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Immocation is structured.
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Business Model Patterns

The business model patterns of Immocation help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Immocation is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Immocation special?

This section is all about the secret sauce of the business model of Immocation. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Immocation. Which kind of marketing Immocation is doing?
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