The Business Model of Foursquare

As of August 21, 2026

Foursquare is a location technology company focused on geospatial data, analytics, developer tools, and advertising solutions. Its consumer app portfolio now centers on Swarm, which allows users to check in at venues, track their visits, and connect with friends. In late 2024, Foursquare sunset the Foursquare City Guide app and shifted consumer focus to Swarm, while continuing to serve businesses and developers through products such as Places, Attribution, Audience, Proximity, and its geospatial platform.

2009

Founded

300

Employees

San Francisco, CA

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Foursquare is structured.

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Business Model Patterns

The business model patterns of Foursquare help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Foursquare is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Foursquare special?

This section is all about the secret sauce of the business model of Foursquare. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!