The Business Model of Fandom

Fandom is a corporation formed by Jimmy Wales and Angela Beesley in 2004 under the name Wikia that hosts collaborative wiki webpages on a wiki farm with the same name. Fandom (previously Wikia) is a hosting service for open-access wikis that is supported by advertising. As wiki software, we utilize the MediaWiki software, which was created exclusively for Wikipedia. Fandom, Inc. generates revenue through advertising and content sales, releasing the majority of user-generated text under copyleft licenses. Moreover, the company operates the Fandom editorial initiative, which provides pop-culture and gaming news. Fandom is supported by risky venture finance. Amazon.com and Bessemer Venture Partners are among the investors since the end of 2006. The company has raised $39.8 million in different rounds since its establishment. Its domain is managed by Fandom, Inc. (previously Wikia, Inc. until 2019), a for-profit Delaware corporation created by Jimmy Wales (co-founder of Wikipedia) and Angela Beesley in October 2004. Fandom claims to be profitable (http://techcrunch.com/2012/11/30/ugc-startup-wikia-raises-10-million-from-ivp-bessemer-ventures-and-amazon/), although it does not publish financial data. Fandom is a subsidiary of TPG, which reports its income.

Fandom Business Model
2004
Founded
300+
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Fandom is structured.
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Business Model Patterns

The business model patterns of Fandom help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Fandom is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Fandom special?

This section is all about the secret sauce of the business model of Fandom. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Fandom. Which kind of marketing Fandom is doing?
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