The Business Model of easyJet
EasyJet is a British low-cost point-to-point airline focusing on making travel easy and affordable in Europe. It has made its priority to deliver an efficient service at low cost while maintaining the highest level of safety. Having established an intra-European short-haul network, easyJet flies from primary airports serving attractive catchment areas. In 2014, easyJet had over 65 million passengers which makes it the second-largest low-cost airline in Europe behind Ryanair.

Hard Facts
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SWOT Analysis


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