The Business Model of Ducati
Ducati designs and manufactures racing inspired motorcycles characterized by "desmodromic" performance engines, innovative design,and state-of-the-art technology. Ducati's motorcycles cover several market segments as they differ in their technical composition, design, and target audience: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. The company uses both online and offline distribution channels by operating an online shop and a dealer network of over 800 dealers who cover more than 90 countries.

Hard Facts
Business Model Canvas


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeBusiness Model Patterns


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for free

SWOT Analysis


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeWhat makes Ducati special?


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeMarketing Insights


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for free