The Business Model of BackWerk

BackWerk is credited with creating the self-employed bakery company model in Germany. In Essen, Valora Food Service Germany GmbH (formerly BackWerk Management GmbH) operates the business as a franchise system. BackWerk has more than 350 franchise partners as of 2022, with more than 250 partners servicing several locations. BackWerk is currently the largest provider of Back-Gastronomy with snack options in Germany. BackWerk has sales offices in the Netherlands, Germany, Austria, and Switzerland. BackWerk is one of the five largest bakery enterprises in Germany, serving more than 6 million clients per month. As of September 2017, BackWerk has more than 20 sites in Austria. In 2010, the first BackWerk opened in Switzerland. Its menu covers everything that can be found in a conventional bakery in the individual countries, from plain bread to sandwiches and coffee. \s

BackWerk Business Model
2001
Founded
> 3.000 (2017)
Employees
Essen, Germany
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of BackWerk is structured.
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Business Model Patterns

The business model patterns of BackWerk help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of BackWerk is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes BackWerk special?

This section is all about the secret sauce of the business model of BackWerk. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of BackWerk. Which kind of marketing BackWerk is doing?
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