The Business Model of Apple Fitness+
Apple Fitness+ is a home fitness utility developed by Apple and released in 2020. The utility guides you through various workout routines and thus complements the existing fitness features of the Apple Watch. It should be noted that the installation and application is limited to Apple devices only, with the Apple Watch doing the necessary tracking.
With the subscription, one gets access to the training catalogue, which includes a wide range of different sport categories. For most categories, such as dancing, yoga, high intensity training, core or running, no equipment is needed to perform the exercises.
Apple Fitness+ provides a good overview of personal training success, as well as activity details.
The cost of the subscription is €9.99 per month or €79.99 per year.
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