The Business Model of Aitme

Aitme is a German start-up that aims to digitise company canteens. The company focuses on combining food with the latest technology and modern design. The company's mission is to offer a robot-controlled alternative to the classic canteen. It is a device that can prepare live and fully automated up to 100 different recipes from fresh ingredients. The founders want to provide high-quality, hot and varied food at flexible times, while keeping costs low for both the company and its employees. The cooking robot was developed for the B2B sector and is to be used in company canteens of all sizes in the first step. In further development steps, the founders also want to expand into other markets, for example in hospitals or Ghostkitchens at airports or train stations.

Aitme Business Model
2019
Founded
20
Employees
Berlin, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Aitme is structured.
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Business Model Patterns

The business model patterns of Aitme help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Aitme is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Aitme special?

This section is all about the secret sauce of the business model of Aitme. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Aitme. Which kind of marketing Aitme is doing?
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