The Business Model of Yandex

Yandex is a Russian technology company that focuses on the development of intelligent services and products. Yandex accomplishes this with its own machine learning/AI, comparable to Google. As stated on the website, the emphasis is on delivering the greatest possible support to individuals and businesses both online and offline. Yandex.ru, the Yandex search engine, has been online since 1997 and has been regularly improved since then. Initially, Yandex employed approximately 25 individuals and everything was hosted on a single server; however, Yandex today has offices and representatives in several different countries and employs over 28,000 people. In Russia, Yandex has a search share of 66.4 percent (Yandex Radar, Q4 2024), and the same service is widely utilized in Belarus, Kazakhstan, and other nearby markets. Additionally, millions of people, primarily in Russia, utilize on-demand transportation services comparable to Uber and Lime, navigation products, and other smartphone apps on a daily basis. Additionally, Yandex offers its own browser, email client, translator, cloud services, and a voice assistant equivalent to Alexa or Echo. Since July 2024, Yandex's new parent company has been Yandex International Public Joint-Stock Company, and its shares are traded on the Moscow Exchange under the symbol YDEX. A significant portion of total revenue comes from user-tailored advertising that Yandex displays on its own search engine and on thousands of other third-party websites.