The Business Model of Weight Watchers (now WW)

Weight Watchers is a globally represented company providing weight management services, operating through a network of company-owned and franchise operations. Through its website, the company offers subscriptions for weight management products and provides interactive and personalized resources allowing users to follow their weight management plans online. The main service of Weight Watcher are the weekly meetings that are led by someone who has succeeded on Weight Watchers. Here, the customers are given tools and strategies to overcome possible challenges and they can share their experiences during this peer-to-peer meetings. Other weight loss services are related to food and recipes as well as fitness and heal. In 2018, the company rebranded to "WW" to reflect "its development from focusing on weight loss to overall health and wellness