The Business Model of Waterdrop

Waterdrop offers its customers a broad product portfolio of so-called microdrinks, which are small cubes that enrich the water with fruit and plant extracts through the neck of each bottle, thus making it easier for customers to drink enough water in a healthy way. A special app with which you can track your fluid intake promotes this effect. The range also includes a wide selection of reusable bottles and other drinking accessories. The products are sold through various distribution channels. These include the company's own online shop, sales partners and flagship stores in selected cities.

Waterdrop Business Model
2016
Founded
145
Employees
Vienna, AUT
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Waterdrop is structured.
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Business Model Patterns

The business model patterns of Waterdrop help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Waterdrop is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Waterdrop special?

This section is all about the secret sauce of the business model of Waterdrop. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Waterdrop. Which kind of marketing Waterdrop is doing?
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