The Business Model of X (former Twitter)
X (former Twitter) is an American publicly traded microblogging and social networking website launched in 2006. With more than 211 million daily active users and 500 million daily tweets (posts), X is undoubtedly one of the most popular social media platforms in existence today. X's main purpose is to connect people and allow them to share their thoughts with a large audience. X allows users to discover stories about today's most important news and events, follow people or companies that publish content they enjoy consuming, or simply communicate with friends. In addition, PR teams and marketers can use X to increase brand awareness and engage their audience.
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