The Business Model of Tupperware

Earl Silas Tupper created the company in 1946 and it is headquartered in Orlando, Florida. The company sells products for preparing, storing, and serving food, as well as cookware and microfibre fabrics, under the Tupperware brand name. Additionally, the company distributes beauty products such as skin and hair care, cosmetics, fragrances, jewelry, and nutritional supplements. The company's products are sold directly to consumers through an independent sales force operating outside of regular retail outlets. The corporation is segmented geographically into four regions: Europe, Asia Pacific, North America, and South America. Asia Pacific earns the greatest amount of revenue of any geographic region.