The Business Model of Threadless
Threadless sells entirely customer designed T-shirts and other products such as bags. Amateur designers and fashion lovers can submit their designs through the company's website and within seven days the community can vote on the products theywant to buy. The most popular designs are then manufactured without hours. The T-shirts are sold through the website but also via other retailers. The business model of Threadless integrates users into the important business processes of ideation, market research and product development thus leveraging the power of the customer in the technology supported world.
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