The Business Model of Shazam

Shazam provides a smartphone-based music identification service enabling customers to explore and share favorite music and TV shows. It is available on all major app stores and platforms allowing to recognize music and TV productions in the vicinity, on average within around four seconds. The identification starts as soon the Shazam button on the app is tapped creating a digital fingerprint of the audio and matching it against Shazam's larga data base of songs and TV shows. The user receives information such as the name of the track, the artist, lyrics, concert tickets and recommended songs.

Shazam Business Model
2002
Founded
200
Employees
London, GBR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Shazam is structured.
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Business Model Patterns

The business model patterns of Shazam help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Shazam is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Shazam special?

This section is all about the secret sauce of the business model of Shazam. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Shazam. Which kind of marketing Shazam is doing?
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