The Business Model of Kickstarter

Kickstarter positions itself as a platform and a recourse for creators where everyone can launch a project from various disciplines if certain requirements are met. The control and the responsibility over the projects remains with the project creators who also define the funding goal and the deadline. Once a project is launched, people who like the project can pledge an amount of money to help realize the project. The funding is based on an all-or-nothing policy implying that projects must achieve the targets set in order to receive any money. In case a project is successfully funded, Kickstarter retains 5% of the funds raised.

2009

Founded

140

Employees

New York City, NY

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Kickstarter is structured.

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Business Model Patterns

The business model patterns of Kickstarter help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Kickstarter is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Kickstarter special?

This section is all about the secret sauce of the business model of Kickstarter. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!