The Business Model of Juul
JUUL is an e-cigarette manufacturer of smoking systems consisting of a battery, a heater and a capsule containing nicotine salts. However, only the capsules manufactured by JUUL can be used. JUUL capsules have different flavours and an above-average nicotine content. Advertised with bright colours and the design of the product, they want to position themselves as the "iPhone" of the e-cigarette market, which is also reflected in their advertising. The target group is much mainly young people, for which JUUL has received some complaints and criticism in recent years.

Hard Facts
Business Model Canvas


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeBusiness Model Patterns


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for free

SWOT Analysis


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeWhat makes Juul special?


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeMarketing Insights


Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for free