The Business Model of Burger King

Founded in 1954, Burger King evolved as the second largest fast food chain in the world and became popular primarily for its whoppers. In the past years, Burger King turned away from its business model of selling the products directly to the end consumers and established the business practice of outsourcing the funding and operation of their numerous outlets almost completely to the franchisees. This strategy helped increase earnings as the company did not need to invest capital and the expansion of the brand in new markets rested with the new owners. Burger King aspires a 100% franchise business model.

1953

Founded

51.758

Employees

Miami, FL

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Burger King is structured.

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Business Model Patterns

The business model patterns of Burger King help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Burger King is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Burger King special?

This section is all about the secret sauce of the business model of Burger King. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!